NewÓtica

NewÓtica started with a small store in Pilares, Rio de Janeiro, and expanded through its own stores into Rio de Janeiro, Pernambuco, Rio Grande do Norte and Alagoas. Today its operation includes more than 600 employees, an in-house lens laboratory and a broad catalog spanning proprietary brands and international eyewear labels. The online store had to translate that established retail operation into clear product discovery and a trustworthy purchase journey.

I created the Shopify storefront, organizing the promotional homepage, navigation by product type and brand, catalog and product pages, contact paths and the trust information that supports the purchase flow.

Shopify theme implementation and customization for a broad catalog, balancing promotional content, brand-led navigation, product discovery and responsive commerce patterns.